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By March , the company had a turnover of Rs. At that time, nine people were working for the company. Then in mid, the firm received a funding of Rs 1. Expanding more, the company opened offices at seven places in India including Delhi, Bangalore and Pune. CouponDunia receives more than 2 million monthly visitors and serves coupons from more than online brands. Most of the users are from the age group of 25 to Currently the company is operational in seven Indian cities and is planning to expand to more cities soon.
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On a monthly basis, the company is witnessing about 5 million visitors over the web portal. Similarly, its app launched in Nov has witnessed more than 5. CouponDunia is wholly based upon online marketing. All its offers and deals are offered through its online portal.
Every business and every industry has now moved toward online business.
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When businesses have moved then why not the customers? This is the reason CouponDunia has targeted those customers who use internet as their source to shop, travel and dine. To look at the social media fan page on Facebook, the brand has a huge fan following of 5. Learn from real practitioners not just trainers. Advanced Digital Marketing Training Program.
CouponDunia forays into brick-and-mortar retail, launches app for discounts with offline retailers
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Currently, the platform lists plus online stores and restaurants. Besides restaurants, CouponDunia just forayed into brick-and-mortar retail and launched a new app which will push live discount coupons to your device when you are near a mall or a store.
With automatic location detection, the app makes it very easy for you to find the closest restaurants and retailers in your city that are offering discounts. You can also browse by category or use our lists of best offers. Speaking about app, Sameer says,.
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The company has also tied up with over brands, including Marks and Spencers, Skechers, CalvinKlein and. The company continues to add new verticals, and sensing the growth in hyperlocal space , next month, CouponDunia is getting into grocery coupons. Broadly, CouponDunia competes with Mydala which recently introduced coupons across grocery and FMCG, including other hyperlocal categories. After Mydala, CouponDunia also sees hyperlocal as a big opportunity as more than 50 percent of our wallet share goes towards purchasing hyperlocal needs.
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It will be interesting to see how coupon business shapes up in India. Stay tuned for more updates. Our revenue in that time has doubled and we have made large investments in moving into the offline space for restaurants and retailers.
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