Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work. From new wellness-focused products to innovation hubs, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach. In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food.
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PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform. PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement. PSFK sits down with Universal Standard's co-founder, whose beloved brand is the most size-inclusive brand on the market, about building community and rethinking ecommerce.
With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers. Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers.
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